YouTube pushing non-skippable ads

Google-owned Youtube is expanding the concept of non-skippable advertisements on its platform for the creators to monetise their content and earn more revenue. The change will begin rolling out from next week and eligible creators will get a notification in their dashboard, company officials said in a video uploaded on YouTube's Creator Insider channel, late on Friday.

YouTube revealed in a new video for content creators recently that it plans to push unskippable video ads on the video hosting site. The video "Want to earn more money from ad revenue?" was published on the official Creator Insider channel on YouTube. All publishers on YouTube that may monetize videos on the site will get options to run unskippable ads on their channels.

Non-skippable video advertisements were only available to select partners up to this point. The change unlocks the monetization option for all publishers on the site and enables the new ad format automatically on videos that are monetized using the "skip after 5 seconds" ad format.

Earlier in January, YouTube had fixed a time limit for advertisements to 20 seconds.

YouTube's default ad format, which displays video ads that users may skip after 5 seconds of playtime will remain available on the site. The new maximum length for unskippable video ads is 15 to 20 seconds depending on the location of the viewer.

Video content that is already monetized on YouTube will have the ad format switched on as well so that non-skippable ads may be played to viewers automatically as well. Publishers and content creators who don't want to display unskippable ads on their channel need to change the default or make changes to ad settings for individual videos.

YouTube claims that unskippable advertisement yields a higher revenue than skippable advertisements on the site. Not all creators seem to be onboard with the new default ad type on YouTube; some voiced concern that unskippable advertisement would worsen the user experience, that some users would stop playback if they can't skip the video, and that YouTube's claim that revenue would rise was not true in all cases.

Article Source 📋:

1. gHacks Technology News
2. NEWS18.COM