Twitch will begin scanning and deleting clips that contain copyrighted music
Streamers won’t be penalized
The scanning is done in partnership with Audible Magic, a company that works with rights holders like Universal Music Group, Disney, and Warner Music Group, among others, to scan platforms for copyrighted content. Audible Magic has powered Twitch’s archive scanning since 2014, and now Twitch says it’s expanding that partnership to focus on clips. Older clips are being scanned first, and “over the coming months,” it’ll expand to new clips as well.
As part of its response to the wave of takedown requests, Twitch also plans to build a feature allowing streamers to delete all of the clips on their channel. Twitch hasn’t announced a way to appeal automated clip deletions just yet, but it does have a process in place to appeal audio being muted as a result of Audible Magic’s scanning, so it’s likely there will be one eventually.
Streamers might play music during their broadcasts for a number of reasons; DJ sets are popular, or a streamer might play music in the background. There might also be music inside a game being played, which would be a trickier situation for streamers to avoid. YouTubers have dealt with takedowns over copyrighted music for years, often to great frustration.
Twitch will begin scanning and deleting clips that contain copyrighted music